This week 3D speaks to a young, energetic, confident, optimistic, full of attitude and a rising star of Indian interior designing industry. Sagar Datta, who is already creating a buzz in interior designing fraternity began his career as an interior designer at very young age and is an inspiration for the young generation. Here is an exclusive interview with Sagar where he tells us about his career, latest design trends and what he feels is important in designing a home.
3D: When did you step into the world of interior designing and what was the driving factor?
Sagar: This field and I are almost like any unswerving couple when it comes to our association. As melodramatic as this sounds, it was almost like love at first sight for me followed by more assignments offering me an opportunity to enjoy my time being spent in this craft, the creative challenges it offered and the variety that came along. Also, an aspiration of creating your own identity and leaving an impression or impact of me that will be there in someone’s living space was what enforced me to be in it.
3D: It's inspiring that you are a successful interior designer who doesn't possess any formal education in interior designing. But what do you do when you feel stuck while designing spaces?
Sagar: Lack of formal qualification doesn’t become an issue as much as a lack of knowing technical
software does in today’s time. People today do not want high proficient designers but ones that they can trust and creatively connect to. In my case, I very honestly explain them my limitations much before the projects, use my past works as a trust reinforcement factor, articulate my envisioned concepts along with doing extensive research on my references and inspirations from the Internet to have them imagine and visualize ideas. I ensure my client accepts and respects my limitations by looking at my virtues than flaws and I’m also very selective of my design offers that come.
3D: What is your design philosophy?
Sagar: My design philosophy is to create any space based upon its practical restraints and gains along with trying to not resell my prior done works and continually be inspired by prevailing designs around the globe but never imitate any. I always believe in creating something that is trending in its design prodigy, but with a twist that makes it exclusive.
3D: Designing spaces with POP installations is your forte. What do you like the best about working with these materials?
Sagar: The fact that I can mold and mend any creation made out of it more quickly, comfortably, affordably and beautifully is what makes me enjoy working with these materials. It’s an art form that if well noticed, can give you inspirational thoughts and lessons to follow in life, literally. I realized that wall art is very vital and is beyond paints and wallpapers that made me come up with a concept of 3D POP installations. Also, false ceiling designs play an equally vital role in decorating any space so I choose to work on these design areas to be different as a space enhancer.
3D: Has it ever happened with you that client was upset with your design choice? How do you handle such situation?
Sagar: Your clients will never ever be content with your creative abilities and execution on this planet and somehow over time after observing and analyzing during my work tenure I have realized
that it’s a mentality to deal with when you’re being paid for your services and they will want the best from you and yet being a creative industry, bleed for more after seeing something better than what you created. I deal with such situations by not really expecting much feedback or praises from the party but rather set creative standards for myself and share it amongst my followers and community for honest responses.
3D: What do you love the most about being an interior designer who never saw a design school?
Sagar: I’m not very technical and bounded in my design approach. I let my mind and heart breathe, feel and just design the space the way I wish to see it and then I try to consider or mend ways as per its space limitations. Also, being from the practical side, I am much aware of ways to execute and coordinate with workers, find ways to have swift working techniques etc.
3D: What do you think your clients like the most about you and what makes you stand out from the crowd?
Sagar: I think that I am accommodating and affordable, I value my craft more than the commercial gain that I retain out of it if it gives me creative pleasure as an outcome, my love and dedication towards my work, my casual and friendly designing process and most definitely my strong PR and media presence that most designer’s lack today.
3D: How my readers can connect and get in touch with you?
Sagar: You can visit our website Casa Interio or mail us at firstname.lastname@example.org or you can follow our Instagram feed casainterio.
3D: Where do you wish to see "Casa Interio" in coming years?
Sagar: I see my brand being collaborated with existing furniture brands or home furnishing stores
selling my designs or having my own soft home furnishing e-selling division along with having an experience of varied and selective projects being executed as a freelance interior designer and starting a popular trend of hiring designers for home styling shopping.
3D: What is the hottest trend to follow in Indian interior designing industry right now?
Sagar: Chic and boho interiors or sustainable interior designing concepts are selling like hot cakes. Quirky wallpapers, colorful furniture, rustic décor items, ethnic and abstract upholstered prints are setting new designing trends.
3D: Why one should hire a professional interior designer to design their spaces and how they should go about it?
Sagar: To filter their creative processing and ideation, practically understand what looks good and bad for their space by creative justifications, release their mental stress of execution and have someone else perform his/her expertise to ease your creative journey of designing or refurbishing any space. One can do so by looking for recommended designers, having meetings, seeing their works, discuss their design approaches and then determine their design executor.
3D: Why did you change your brand from ‘Casa Interio’ to ‘Sagar Datta For Casa Interio’?
Sagar: When I started the brand 4 years ago, I didn’t know it would even survive in the market for more than a year. However, with its gradual progression in terms of media or client approach, I felt that my brand should become the face and I should also market myself by being acknowledged as it’s backbone. Hence, today when the label has created its niche in the market, I decided to have me embrace its market value more as a contributor to it than its maker. I always wanted the label to be the identity, not me.
3D: What would you suggest my readers to look for while hiring an interior designer?
Sagar: I would sincerely advise them to hire a designer who they can aesthetically connect with and
who manages to understand their perspectives and design aspirations or expectations first and not splurge and force his/her designing ideas. Also, do not bother about one's past works much but try to notice and observe what he/she is offering to you for your space, as that would reflect his/her real ability.
It was quite an impressive, inspiring and informative interview, Sagar thanks for talking with us. We loved having you here on 3D and wish you great success in your future endeavors.
It's been long that I have posted a DIY, so coming up next is a quick DIY. Till then you check out some DIY ideas for the weekend here or swoon over images of beautiful Indian homes here.
Stay Tuned Peeps!
P.S. All the images in this article are Sagar's recent work and subject to copyright. Please do not use these images without his permission. Thank You!